Marketing leader with a proven track record in B2B digital marketing and demand generation.

20 years of SEO and Paid Search experience, including Google Ads.

Proven success designing and managing campaign strategies across digital paid channels, including search engine marketing (SEM), display advertising, paid social media, and account-based marketing (ABM).

Successfully executed multi-channel marketing strategies aligning with go-to-market (GTM) functions.

Consistently drove pipeline and elevated market presence for enterprise and SaaS solutions.

Skilled in implementing digital campaigns to grow the sales funnel and drive customer acquisition.

Collaborated with Marketing Operations on nurture programs, marketing automation and lead attribution.

Developed integrated campaigns, reaching all phases of the customer journey, including owning MQL growth.

Managed email marketing toward new and existing customers, including segmentation, testing, and evaluation.

Strong knowledge of account-based marketing strategies and developing buyer journey frameworks.