Since Google announced the upgrade to AdWords Enhanced Campaigns 3 months ago, there have been a slew of posts by PPC industry expert blogs about everything from early strategic theories to the impacts on campaigns.
Here is a list of posts that best explain AdWords Enhanced Campaigns so far:
The Whats and Whys of AdWords Enhanced Campaigns
Google AdWords Enhanced Campaigns: The Good, Bad & Uncool by Alistair Dent via Search Engine Watch
Google to Force You to Go Mobile with Enhanced Campaigns by Sam Owen via PPC Hero
Why Enhanced Campaigns Aren’t Really An Upgrade or Improvement by Neil Sorenson on Search Engine Land
What Specifically is Being Enhanced?
Enhanced Campaigns: Offer Extensions and Location Targeting Explained and Ad Group-Level Bids Coming to Enhanced Campaigns by Ginny Marvin on Search Engine Land
How to Determine Your Hourly Bid Multiplier in AdWords by Benjamin Vigneron via Search Engine Land
Demystifying Google’s Enhanced Campaigns Bid Modifiers by Jeremy Hull on ClickZ
Enhanced Campaigns – Workarounds and Best Practices You Need to Know by Sana Ansari at PPC Associates