Collecting and analyzing website marketing campaign performance data is the key to optimizing search campaigns and discovering the results of marketing campaigns.
Through tools like Google Analytics, this data should drive all of your marketing efforts, both on and off-line.
The standard configuration of many analytics packages only takes companies so far. This approach does not take into account unique business goals or markets. Most companies tap only a fraction of the capabilities of their web analytics software.
We go deeper, unlocking critical statistics that drive revenue. One of our a areas of expertise is Google Analytics Consulting.
We work with companies to develop strategic recommendations for future goal implementation, account configuration, custom reporting, and advanced segmentation.
We make sure, with the help of great analytics, that you will quickly understand the success of your marketing campaigns as well as understand the data.
With proper analytics setup using advanced profiles, goals, ecommerce tracking, on-site search tracking and more, you will get the information you need to successfully make decisions and manage all marketing campaigns.
Get in touch with us today, let’s work together to improve your website’s performance and marketing efforts.