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PPC Blog Hop – The Best and Latest in PPC News – March 2015

Here is a list of some of my favorite PPC blog posts over the past few weeks.

  • Need Fast Growth? How To Ramp Up Your PPC Program Quickly – Jeff Baum blogs about the pros and cons of sudden increase in funding to a client’s PPC campaigns. Jeff discuss the common nervousness of spending someone else’s money.

    I was very worried that our sudden spend ramp up would fall flat on its face in terms of performance. The thought of driving spend without increasing business nearly made me break out in a cold sweat. Explaining to the client’s leadership team how a large spend increase failed to grow business terrified me.

    As a PPC expert, it is a responsibility I do not take lightly.

  • 5 Ways to Take Advantage of Location Targeting in AdWords – Katie Grossenbacher lays out the the options for using locations in Google AdWords. She provides a nice straight-forward approach to share with clients or novices. There are many articles on this topic, but I found Katie’s post one of the best on the topics.
  • 3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!) – Michael Bartholow with LunaMetrics writes about the must have ad extensions in your campaigns. What to use? When do they show? How will you know?

    Michael sums it up as follows: Ad Extensions help your ads perform better & can raise your Quality Score, so use them! Because Ad Extensions are served algorithmically, you should use more than one and let Google choose which ones will show. You shouldn’t worry about overlap as they each serve a unique purpose, which we’ll discuss below.

  • 8 Retargeting List Uses For Campaign Success – Michelle Morgan lists some great ideas for remarketing lists. It’s a good post to bookmark and refer back to as your audience begins to grow.

    Extra tip: Remarket visitors that read posts about remarketing. Stay tuned to see future banner ads. You’re welcome. 🙂

About John Ellis

John Ellis is Founder and President of Crescent Interactive. He is an experienced online marketing professional, with special emphasis on paid search. John is a frequent speaker on advanced PPC tactics and strategies.