Services Include:

Search Engine Optimization

Local Search Optimization

Paid Search Advertising

Social Media Marketing

Website Analytics

Say Hello to Google My Business – an Integrated Business Services Interface

No more switching between services to keep your company’s Google presence updated. Yay! Google recently launched a new business services interface, Google My Business. This new product will improve a business’ ability to be found by customers on different devices and services and business owners to showcase their companies across Google Search, Google Maps and Google+. Current users of Places for Business and the Google+ dashboard will be automatically upgraded. Though focused on local businesses, Google My Business is also available to non-local businesses.

(Did you notice the spotlight on Nashville businesses? Cool, huh?)

And, yes, there will be an app for that. An Android version has already been released with an iOS version promised by the end of the month. Here’s how it looks on Android phones:

Google My Business-Android App ViewFrom the Google My Business page, you can sign in if you have a Google account or click the “Get On Google” to get started. You can then find a business page you have not claimed, go to pages you manage or take advantage of the service as a non-local business. Google will add your information to Google Search, Google Maps and Google+.

Google My Business-Find Your Business View

If you already have pages, you will be taken to your Google+ dashboard where you can choose which page profile to manage:

Google My Business-Pages

What can you do with this new interface?

  • Edit business information, including contact information, business description, hours, website, URL, directions and more.
  • Manage online reputation by seeing reviews from across the web, responding to Google reviews and tracking ratings
  • Post updates, news and other information to your Google+ page
  • Manage your information from anywhere with the app
  • Showcase your business products and services with photos, videos and virtual tours
  • Understand how people find and interact with your business using Insights and integration with AdWords Express
  • Engage directly with customers through Google Hangouts
  • Gain social proof / recommendation via +1’s, comments and page follows
  • Manage multiple locations from one place with a simple bulk location management tool, Google My Business Locations

Many page managers, including myself, are delighted to see Insights added to the mix.

Google My Business-View of Insights
Insights provides key information, including:

  • Visibility: All time total, photo, and post reviews and page impression trends
  • Engagement: Type of posts getting the highest level of Google+ engagement
  • Audience: Overview of your follower demographics

A full list of metrics can be downloaded at http://goo.gl/p06NWS or http://goo.gl/tAwPnW.  

Many companies have avoided Google+ and other Google offerings. Some companies have a cursory SEO Google+ plan. Will these changes to the dashboard and the inclusion of Insights change how companies view Google’s business offerings? Will it change yours?

About Jennifer Nash

Jennifer Nash is the owner and president of Living Business, a consulting business that focuses on the intersection of strategy, marketing and operations.