I have said many times that a good writer can solve many search engine optimization problems.
That was the case 10 years ago and it still applies today.
It’s true there are tons of advanced techniques that can be applied to website optimization. However, most sites are not ready for those steps. When I look at websites that need SEO help, the problems are always much simpler. They just need to blog.
Below are 5 top reasons Google loves blogs:
- Fresh Content – Let’s face it, many corporate websites are stale. Once all products and services are added, there is not much more text or content added.
A stale site is an indication to search engines to not bother crawling the site to learn what it is about; after all, it’s not changing. Adding a blog to a main domain (www.mydomain.com/blog) will increase the crawl rate and send good karma back to search engines.
Adding new content makes a stale, corporate site relevant.
- Structure – Because the better blog platforms are updated often, they have a standard, streamlined HTML structure. That usually means less coding, frames, and scripts that would interfere with the search engine crawling process. Plus, the URL structure is customizable and search-friendly, allowing for more keyword-rich content placement.
- Social Interaction – Blog comments are often highly-valued by Google. Open discussions mean a sense of community and updated content. In fact, Google doesn’t care if comments are positive or negative. This discussion is also a great opportunity to interact and connect with your customers.
Blogs also tend to be very social media friendly. As stated before in other posts, social signals in search lead to more ranking possibilities.
- Trust – It’s not hard to believe that people would rather hear from other people and not corporations. However, most blog-less sites are not people-oriented. By attaching a voice and face to a blog it allows for consumers to make a personal connection. This personal connection opens the door for branding recognition and often links.
- Distribution of Links – Link building is a large part of search engine optimization. Too many sites pursue link building at the root level of the site, the main URL. Blogging allows more URL’s a chance to get links. Quality content, via well-written blog posts, gives people a reason to link deeper within a site. This allows more pages within the site a chance to be ranked.
Of course, it’s important to note that all of these advantage above mean nothing if the blog is not part of your own domain. Having a separate domain for a blog doesn’t help.
About John Ellis
John Ellis is Founder and President of Crescent Interactive. He is an experienced online marketing professional, with special emphasis on paid search. John is a frequent speaker on advanced PPC tactics and strategies.