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	<title>Search Engine Optimization and Pay-Per-Click &#124; Crescent Interactive</title>
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		<title>The Top Posts About Enhanced Campaigns (so far)</title>
		<link>http://www.crescentinteractive.com/top-posts-about-enhanced-campaigns/</link>
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		<pubDate>Fri, 10 May 2013 21:48:00 +0000</pubDate>
		<dc:creator>Jill DuPre</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ad extensions]]></category>
		<category><![CDATA[ad groups]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[call extensions]]></category>
		<category><![CDATA[ppc]]></category>
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		<description><![CDATA[Since Google announced the upgrade to AdWords Enhanced Campaigns 3 months ago, there have been a slew of posts by PPC industry expert blogs about everything from early strategic theories to the impacts on campaigns. Here is a list of posts that best explain AdWords Enhanced Campaigns so far: The Whats and Whys of AdWords [...]]]></description>
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		<title>7 Reasons Why You Should Invest in PPC Marketing</title>
		<link>http://www.crescentinteractive.com/why-you-should-invest-in-ppc-marketing/</link>
		<comments>http://www.crescentinteractive.com/why-you-should-invest-in-ppc-marketing/#comments</comments>
		<pubDate>Thu, 02 May 2013 08:00:46 +0000</pubDate>
		<dc:creator>Jill DuPre</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[ppc]]></category>
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		<guid isPermaLink="false">http://www.crescentinteractive.com/?p=1332</guid>
		<description><![CDATA[I can&#8217;t tell you how many businesses I have talked to that have said &#8220;I tried PPC but it didn&#8217;t work&#8221; or &#8220;it worked for a month then just dropped off.&#8221; But like anything that is worth it, PPC takes time, and when set up and continually managed well, it CAN be a profitable avenue. [...]]]></description>
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		<title>Enhanced Campaigns Rolling Out Ad Group Level Mobile Bids</title>
		<link>http://www.crescentinteractive.com/enhanced-campaigns-ad-group-level-mobile-bids/</link>
		<comments>http://www.crescentinteractive.com/enhanced-campaigns-ad-group-level-mobile-bids/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 15:55:31 +0000</pubDate>
		<dc:creator>Jill DuPre</dc:creator>
				<category><![CDATA[conversion]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[ad groups]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.crescentinteractive.com/?p=1316</guid>
		<description><![CDATA[Google&#8217;s announcement of the AdWords upgrade to Enhanced Campaigns is one of the bigger changes that has affected PPC campaigns and strategies in awhile. Enhanced Campaigns are designed to address searching in an increasingly mobile and multi device world by controlling bids and ad targeting based upon segments including search intent, time of day and [...]]]></description>
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