If you have attended any of my presentations of have read any of my blog posts over the past 3 years, you’ll know that I am big fan of Remarketing. One recent new addition to Google is Remarketing Lists for Search Ads (RLSA). This allows you to create unique search ads for previous site visitors. […]
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Looking to connect with your audience in a fresh, meaningful, and profitable way? As a marketer, of course you are! Whether you’re a novice (worry not, you’ll get up to speed in no time) when it comes to advertising on Twitter or it has been quite some time since you’ve last had your hands in […]
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Everywhere you look someone is declaring “content is king”! However, creating all that content on a regular basis can be difficult. User-generated content (UGC) can help create content and provide numerous other benefits. UCG capitalizes on people’s desire to express themselves, connect with like-minded people and earn rewards from brands they love. That content can […]
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The AdWords interface offers an incredible amount of data about campaign performance. However, through AdWords’ default data alone, you only see what happens up to the point of the click (apart from conversion tracking, once you’ve set that up). You need to understand the full paths and experiences users encounter, from the point they search, […]
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It was most certainly an interesting year in digital marketing. Our paid search industry is anything but stagnant and that’s a great thing in this age of innovation. As we have more advertising platforms and targeting options to exercise our creativity as marketers, we can continue improving our campaign performance to drive brand awareness, traffic, […]
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Interesting category marketing has been used by advertisers since 2009 to interact with people across the Google Display Network. However, the options will change soon. The ability to add the “Other Interests” options disappears on January 15, 2015 for both new and existing audience campaigns. So why is Google making this change? According to Google, […]
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As the foundation to any PPC campaign, keywords are incredibly important in order to get in front of the right customers. If you are diving into a new account, be it taking over from the previous manager or creating one yourself from the ground up, don’t undermine the power of your negative keyword lists. What […]
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You have developed a great video strategy, but are you using calls-to-action (CTAs) in them like you do elsewhere? Adding CTAs to YouTube is a easy process than can yield great benefits, including conversions, subscriptions, likes and shares. While we would all like to think people will take action on their own, the reality is […]
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In this episode of the Small Business SEO podcast, I talk with Joe Beaulaurier about the role of press releases in online marketing. Joe recently wrote about the continued death of press releases on his personal blog: http://www.joebeaulaurier.com/press-release-dead/ Joe owns Whatcom Marketing and is a consistent expert in the online marketing industry. We discussed the […]
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Flowing water contains a tremendous amount of energy, and with a hydroelectric dam that energy can be harnessed to generate electricity. Likewise, you can harness the energy of the overwhelming amount of information and communications on Twitter for business purposes, like building key relationships and finding prospective customers, with lists. What are Twitter Lists? Generally […]
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