Services Include:

Search Engine Optimization

Local Search Optimization

Paid Search Advertising

Social Media Marketing

Website Analytics

Next Steps After Search Ad Conversions Drop

It happens often with Google Ads and other search engine platforms, performance goes down. Whether it is an account I’ve had from the beginning or I am called in to give CPR to a declining account, performance naturally declines. When I am talking about performance I am almost always talking about conversions. Specifically, cost per […]

Continue Reading »


What is virtual assistance, and how can it help your business?

Technology has made it possible for business owners to replace physical lines with virtual ones. We use the internet, e-mail, text, phone calls, and video chat to communicate daily and working this way has become more efficient. There is a large shift in the business world where many people are running their businesses more efficiently […]

Continue Reading »


3 Lessons I’ve Learned About Social Media Reputation Management

I used to be a rather private person. Wait. Let me rephrase. I still am a private person, I just have a website and several social profiles that I update frequently – compared to the nothing I did several years ago. So, it feels like I am less private since I am accessible and open […]

Continue Reading »


Display Placement Exclusions For All Campaigns

According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million web sites. However, it’s also said that near 50% of all ad impressions on the GDN are never seen. A marketer can reduce the amount of wasteful spend by monitoring the site placements of the display ads. Excluding […]

Continue Reading »


Reduce the Creepy with Remarketing Membership Duration

Google’s Remarketing has been a game changer to paid media since it’s launch in 2010. Features are constantly added every year. It’s because of these new features that customization and best practices are needed to keep from becoming that “creepy” ad that visitors fear. Setting up a remarketing campaign is heavily dependent on business goals […]

Continue Reading »


3 Ad Extensions Every Adwords Campaign Should Have

What is your advantage? How does your ad stand out in the crowd? That’s where ad extensions become essential. They provide a great way to increase click-through-rate. There are multiple types of extensions including review, locations, apps, and more. However, there are 3 that I find mandatory for every campaign that I create. Let’s dive […]

Continue Reading »


PPC Blog Hop – The Best and Latest in PPC News – March 2015

Here is a list of some of my favorite PPC blog posts over the past few weeks. Need Fast Growth? How To Ramp Up Your PPC Program Quickly – Jeff Baum blogs about the pros and cons of sudden increase in funding to a client’s PPC campaigns. Jeff discuss the common nervousness of spending someone […]

Continue Reading »


Four Ways to Use AdWords Editor for Better PPC Management

When you first start managing AdWords campaigns, you probably worked strictly in the web interface. While quite robust, you soon realized how unwieldy the web interface can be for building large scale campaigns and making bulk edits. AdWords Editor is Google’s offline solution for speeding up bulk work, serving as an indispensable tool in the […]

Continue Reading »


AdWords Video Remarketing

Video’s role in marketing is dramatically increasing every day. Recently, Twitter added promoted videos as an option. Last year, Facebook enhanced video metrics. Video remarketing is another great option within Google Remarketing by opening up your audience to a much larger list. Expanding the audience provides great value when you have a list of people […]

Continue Reading »


How To Tackle PPC Account Reorganization

Have you just taken over a large AdWords or Bing Ads account that was previously in use? Can you already see from the get go that it’s going to need major organizational restructuring? I recently ran into another scenario such as this with an account and although I knew my stance on what my plan […]

Continue Reading »


         Prior Posts »»