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3 Ad Extensions Every Adwords Campaign Should Have

What is your advantage? How does your ad stand out in the crowd? That’s where ad extensions become essential. They provide a great way to increase click-through-rate. There are multiple types of extensions including review, locations, apps, and more. However, there are 3 that I find mandatory for every campaign that I create. Let’s dive deeper.

Sitelinks Extensions

Sitelinks ad extensions are additional links that can be added beneath the text of ads. Sitelinks can be at the ad group or campaign level. They allow advertisers the the ability to deliver additional options to the searcher.

Sitelinks are probably the most commonly used and known extension, but for good reason: They are awesome! Sitelinks provide enhanced visibility in search results. They also allow the advertisers to present a shortcut to other pages on the site,

I have found there is always an opportunity to use site links.

Call Extensions

In short, call extensions provide the ability to add phone numbers to ads … and who wouldn’t want that?

With AdWords Call extensions, Google forwarding numbers can be used to track performance of received calls. Call extensions can be tweaked to match office hours, weekdays only, or whatever schedule works best.

Now with Call-only campaigns, campaigns have the ability to increase click-to-call directly from ads. Call-only campaigns allow the same cost-per-click bidding that traditional ads utilize

Call Only Campaigns

Call Only Campaigns

Callout Extensions

Callout extensions are another must have extension. They provide additional text options for ads that are not connected to links. Callout extensions provide more business details to the main ad. They can be added to multiple levels of the account structure, allowing the ability for customization and tweaking.

About John Ellis

John Ellis is Founder and President of Crescent Interactive. He is an experienced online marketing professional, with special emphasis on paid search. John is a frequent speaker on advanced PPC tactics and strategies.